Photo by Gaetan Lee. If you have an online audience of any size you are often going to be asked for help and advice. You might be at the point where you can assist everyone who asks, but if your audience keeps growing this state will eventually pass you by. Or, you might already be finding it difficult to help everyone and regularly forced to say the dreaded ‘No’ word. You worry: are you losing a potential customer or client in the process? More importantly, are you making someone feel crappy? There is a way to turn the experience into a positive for both people. Next time you have to say ‘No’, recommend someone else to help. Make this someone you know online (or offline) or someone you would like to get to know. Not only are you giving the person a helpful recommendation, you’re potentially sending a new client (or reader, or viewer) someone’s way. Do this enough and they will want to start repaying the favor. Just remember: ask for a “tell him/her I sent you.” It’s a neat form of networking and a good thing to do.

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